Getting reviews from customers is always a frightening thing, mainly because you don’t know what to expect. You’ve done your best, but did the customer think so? Will they rate you highly or poorly?
Will they even bother to rate and review you at all? To be honest, there are times that you hope for silence from their end. At least you don’t need to deal with scathing remarks, if any.
But silence is not golden, especially when you’re running a services-based business. Here’s why:
People usually read reviews about a company before engaging them
A common thing people do when they need to engage a company to perform a service for them is to ask for recommendations. We do an online search or ask our friends to recommend the tastiest curry noodles, the best barber, the cheapest locksmith, etc.
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We also read reviews by other people about the companies we want to engage. In fact, 90% of people do so before engaging the services of a particular company. So, if you want potential customers to notice your business, you better pray hard your customers write you a good review.
People trust companies with good reviews
Reviews can either make or break your business. A good review can result in an increase in sales; a bad review can damage your business. Word-of-mouth marketing is one of the most effective way to attract customers as reviews are perceived as honest and reliable comments by fellow customers.
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It’s no surprise that businesses with multiple good reviews are usually seen as trustworthy establishments, as compared to business that have no customer reviews at all. Without a review, potential customers will be more hesitant to try you out as they don’t know what to expect.
Now that you understand the importance of getting good feedback from your customers, how do you make sure they give you positive comments?
- Ensure the consistency of your work
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Before you expect good comments from your customers, you need to ensure that your work lives up to their expectations. They might have hired you based on the good reviews, but if your service fails to be as good as what they expected it to be, they’ll be greatly disappointed. So to maintain a constant stream of positive reviews on your profile, make sure your work stays consistent.
- Act on negative feedback
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The main point of collecting reviews and feedback is not just to display it to the public, it’s also a chance for you to improve the way you do business. Take every negative comment as constructive criticisms and remedy the problem. You should also reach out to the reviewer as soon as possible to let them know that their comment is taken seriously.
After solving the problem, make sure you notify the reviewer about this as well. This tells customers that you value their feedback and that your company is actually striving to provide better services for them. Not only did you manage to fix a problem, you’re going to be gaining more customers too.
- Follow up with your customer after the service
Maintaining a good relationship with your customers is really important too. If your customers like your sincerity and good effort, not only will they engage you for future jobs - they’ll also recommend you to all their friends and relatives. So be sure to follow up with a quick call or text to ensure that they’re really pleased with your service. If time allows for it, send them a thank you card for engaging your service. Show them that you genuinely care.
So don’t be afraid of getting reviews. Be happy that your customers are willing to take the time to let you know how they feel about your services and how you can improve.
Here’s to more good reviews!