How do you know if you’re running a business that’s beneficial to your clientele? Here are five things to think about.
You’ve probably heard of the term ‘KPI’ if you’ve worked in a large organisation before. It’s something we all dread, yet important as it keeps track of our progress at work, and sets a target for us to achieve. Now that you’re your own boss, you might think you don’t need to deal with that dreaded spreadsheet anymore.
Or, do you?
In order to run a successful business, you need to be constantly evaluating your company’s performance too. This applies to all businesses regardless of the size of the organisation. As a business owner, here are five important questions you need to constantly ask yourself:
#1 How else can I market my business?
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You shouldn’t wait for customers to come to you. Business should actively seek customers by being visible on platforms where their target group usually are, this includes social media, newspapers, and televisions if needed. Besides that, you should also list your services on a platform for service providers like Gawin, as this can help you connect with customers who are ready to hire.
#2 Do I have enough recent samples to show?
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If an interior designing firm does not have photos of past works to show potential clients, chances are that people won’t be keen on engaging that firm to design their new home. Customers need to be able to see how good you are at your job before hiring you. Having photographs and portfolios help, but do make sure that they are recent ones. This is especially important for those in the creative and construction line.
#3 Am I overcharging or undercharging?
Photo credit: Martel Lighting Solutions
Price is often ranked as one of the first few things customers look at before deciding which contractor they are going to engage. Quality of work is important, but price is just as important too. If Company A and Company B provide the same type of service and are equally as good, but Company A charges a lower price than Company B, most customers will opt for the former. Do a survey and find out how much your competitors are charging before reevaluating your pricing.
#4 Are my customers satisfied?
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Customer satisfaction is key. A happy customer is a customer who will most probably come back to you again in the future. The best way to find out about whether your customer is happy with the work you did for them is through reviews. Make it a habit to collect your customers’ feedback, no matter how small the job is. You can even use positive reviews to attract potential clients.
At Gawin, we will collect reviews from customers and display testimonials on our vendors’ profiles. This is how we help our service providers gain more customers.
#5 What sets me apart from other businesses?
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There are many companies providing the same services as yours, so how do you convince them to engage you? Tell them what sets you apart from the others. What is the one thing you can boast about your services? It could be price, quality, materials used, etc.
This should always be highlighted in your profile and social media pages so that you can capture attention from the start.
If you feel that you need more assistance in marketing your business more effectively, don’t hesitate to send us an email at firstname.lastname@example.org.